crown media releases

Crown Perth’s premier flagship Chinese restaurant Silks is now open, offering diners a visionary and culinary journey which will set the benchmark for Chinese cuisine in Perth.

Adding to Crown’s expanding five-star premium dining portfolio, Silks is now the largest restaurant at the property with five private dining rooms including a sky dining room on a second-storey level and panoramic views of the city and Swan River.

The design of Silks has created a setting which encompasses the elegance and delicacy of Chinese culture and the attention to detail within the venue is apparent yet discreet.

The Silks team has been hand-picked with the master of Chinese cuisine Pat Cheong leading the kitchen team and having recently worked in Macau under Jade Dragon restaurant’s Michelin-Starred Chef Tam.

From the menu, guests can expect an array of exquisite and authentic Cantonese and multi-regional dishes. Dim Sum Head Chef Sam Feng champions a dedicated dim sum menu with more than 18 items available, and there is also a delectable range of desserts and a traditional Chinese tea menu.

Chief Executive Officer – Australian Resorts, Barry Felstead said the new restaurant demonstrated the continuous growth and expansion of Crown Perth. “We are very proud to have Silks as part of the Crown team. With an award-winning range of restaurants and bars, Silks will only add to our diverse and popular restaurant offering. I would encourage everyone to come and try it for themselves.”

For more information contact:
Crown Perth Public Relations
Ph: +61 8 9362 8009
Fax: +61 8 9362 7909
Email: sophie.ridgeway@crownperth.com.au

Notes to editors:

• Silks restaurant is fittingly located next to fine dining institution Rockpool Bar & Grill, in the Lobby of five-star Crown Metropol Perth.
• Open for dinner daily from 1 August, and open for both lunch and dinner daily from 8 August, seven days a week.
• Reservations are recommended and can be made by calling the Restaurant Reservations team on +61 8 9362 7551 or emailing restaurants@crownperth.com.au

More than 420 students from 14 West Australian schools took part in ‘Prepare Produce Provide’, a community project organised in conjunction with Foodbank WA, Crown Perth apprentice chefs, FutureNow, ECU, CCIWA Apprenticeship Solutions, Programmed and the Home Economics Institute of WA. The students produced nearly 7,000 meals which have been distributed through Foodbank WA to assist people in need in Western Australia.

Over the last 4 months, Crown Perth apprentices provided mentorship to the school students using their knowledge and skills to assist in planning, preparing and producing the meals: in turn the students have now met a number of competencies across Certificate I & II in Hospitality over Terms 1 & 2 of 2013.

To celebrate the culmination of the project, the inaugural Prepare Produce Provide “Live to Tell Your Story” Expo was held at Crown Perth. With more than 24 exhibitors, the Expo attracted more than 400 secondary school students. The very last meal prepared by the students under this project, was presented live on stage to Foodbank WA CEO Greg Hebble. Foodbank WA distribute more than 55,000 meals each week. 

For more information contact:

Janie Brackenridge

Partnerships Advisor, Crown Perth

T: +61 8 9362 8357

E: janie.brackenridge@crownperth.com.au

Notes to Editors:
Schools participated-
Governor Stirling Senior High School, Narrogin Senior High School, Chisholm College, Belmont City
College,
Mirrabooka Senior High School, Willeton Senior High School, La Salle College, John XXIII College,
Eastern Hills Senior High School, Thornlie Senior High School, Woodvale Secondary College,
Mercedes College, Sevenoaks Senior College, Bertram Primary School

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Media Release

Sydney, 15 May 2013 - In another first, Mr James Packer, Crown Chairman announced today that they have signed a new culinary partnership with internationally renowned restaurateurs; Neil Perry and Guillaume Brahimi who have been have been appointed by Crown Melbourne to serve as Culinary Directors for the next three years.

In their newly formed role of Culinary Directors, Perry and Brahimi will combine their expertise and culinary greatness to influence all menus across Crown Hotels, Events and Conferencing, as well as overseeing some of Crown’s finest restaurants such as Rockpool Bar and Grill, Bistro Guillaume, Rosetta, Spice Temple and Silks.

Ensuring all guests to Crown have a world-class dining experience, Perry and Brahimi will work with the company to support training and mentoring of the culinary team working across all Crown Melbourne venues, comprising appx 510 employees. The pair will also provide guidance in all culinary appointments, personally train and develop Crown’s apprentices, and mentor and coach Crown’s leading chefs in all premium outlets.

Neil Perry stated: “I’m very excited to be working with Crown, the very best hotels in Australia to ensure that the room service and banquet offering is as world-class as the hotels. Working with and in the culinary training institute is going to be another wonderful opportunity to help support our great industry.”

Similarly Guillaume Brahimi stated that he is thrilled with the appointment; “Crown has become one of the most exciting restaurant destinations in Australia and the Crown Hotels are the benchmark for all leading hotels in Asia Pacific.“

The announcement further extends Crown’s commitment to providing the very best in luxury experiences to all its guests and builds on the foundations established by Crown’s offerings across retail, including international luxury brands such as Prada, Burberry and Louis Vuitton. Housed in a landmark property of extraordinary architectural design and luxury integrity, this new partnership ensures that Crown remains an unrivalled dining destination of world standards.

Crown Chairman James Packer, on the signing of the partnership said; “With over 1.5 million meals served each year, across Crown Melbourne’s 14 premium restaurants and extensive events and conferencing space, the Culinary Directors’ expertise will be an invaluable resource for the Crown Food & Beverage team.”

Group Executive General Manager Crown Hotels, Retail and Food & Beverage, Peter Crinis said the appointment of the two chefs; “Was extremely exciting news for the company and hospitality industry alike. This partnership will result in my team delivering a truly memorable food & beverage experience, when guests are dining in their suites, at a gala dinner, or in one of our award-winning restaurants.”

Mr Crinis stated that full details on the roll out of the offerings will be announced soon.

For further information please contact:
Natasha Stipanov
Media Relations Manager - Gaming & Corporate
Crown Melbourne Limited
Contact: +61 3 9292 8671 | Mobile. +61 434 187 828
Email: natashas@crownmelbourne.com.au 

Media Release